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The Digital Revolution has been exactly that. It has revolutionised the way we can work with images, text and documents.
Documents can now be totally personalised, with a master document referring to a client database controlling some or all of the elements in the document.
For example, Freedom Holidays can have a great last minute deal on flights to Geneva which could apply to skiers or wind-surfers.
So, the database tells the computer to insert skiing pictures and information in some documents and windsurfing pictures and information in the others.
So each customer receives a mailing that is specific to his or her interests or history and the effectiveness of your mailing campaign is increased significantly.
Job: Digital Mailer Size: A4 Media: 100 gsm Mellotex Quantity: 1,000 Print: Colour Digital Cost: £499 + vat |
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